The Eras Tour - a journey through the musical eras of my career. The first leg of the tour will be in stadiums across the US, with international dates to be announced as soon as we can - Taylor Swift
The eleven-time Grammy Award winner Taylor Swift will commence a stadium tour of the United States in 2023, offering her loyal ‘Swifty’ fanbase a chance to see her perform live in concert. This is a highly anticipated tour which prompted months’ worth of relentless rumours, with new stories circulating. When Taylor’s tenth studio album, ‘Midnights’, went on pre-order on the 17th of October, it was announced that fans would be eligible for pre-sale tour tickets, which sent the internet into a tailspin!
As a result of the Covid-19 pandemic, Swift along with many other musicians hasn’t been able to perform live since 2018 and her 5-year hiatus makes this tour all the more special. The Eras Tour aims to make up for it by including songs from all her albums, including her most recent, Midnights. As the first artist to ever hold all ten spots in the Hot 100 in a single week, Taylor has had one of the most historic weeks in the history of the Billboard charts, with her new record setting global records for digital, physical, and vinyl album sales.
Not only that, Taylor has already surpassed Drake in single-day Spotify album streams, with Midnights becoming the most-streamed album in Spotify history, surpassing her 2017 album Reputation and Adele’s 25 album.
As a ‘media darling’, Taylor Swift has often received praise from journalists for her politeness and openness. Even to this day, Taylor has continued to maintain a relationship with her followers by delivering merchandise as a surprise, hosting exclusive pre-album events and performances, and connecting with them online. Being so close and intimate with her supporters has helped her to build one of the most devoted fan bases today.
Taylor has had some difficulties along the way, despite only breaking onto the music scene 16 years ago and swiftly dominating the music industry. Since Scooter Braun bought her former record label Big Machine in 2019, there has been a dispute between the two parties, which prompted Taylor to re-record her songs, a choice that was overwhelmingly supported not only by her fans but also by several musicians and journalists.
Unfortunately for the rest of the world, the Eras tour has only been announced for its American leg so far. However, fans are urged to “stay tuned for international announcements” on Taylor Swift’s official website, which may be a hint at a potential European tour soon… Keep your eyes peeled when official hospitality goes on sale.